Not So Pretty in Pink? Taking an Honest Look Behind the Bow of Coquette Aesthetics

What’s going on behind this troubling aesthetic trend?

E.B. Johnson | NLPMP | Editor
7 min readMar 22, 2024


We are nothing if not a species that loves our aesthetic trends. As long as there have been humans on this planet, there have been attempts to shift and alter the way we look on the outside. In Neolithic Britain and France, women of high esteem braided shells into their hair and dyed it red with clay. In medieval Europe, women plucked their hairlines into recession and (in some cases) completely removed their eyebrows.

There is nothing new about changing aesthetic trends. To students of history, our changing looks and approach towards appearance are merely the hands of fate doing what they do best.

In recent years, however, there’s been a noticeable shift in some of these aesthetic trends. Far from being only a way of dress or appearance, these new fads focus on shifting an entire lifestyle while also (subtly) supporting specific social and political ideologies.

We see this clearly in the explosion of the “coquette aesthetic”. Far from being just a work of hyper-feminine girliness, this new fad for women pushes some deeply harmful ideologies and ideals for those who get pulled into its social media chokehold.

What is the coquette aesthetic all about?

For those new to the concept of aesthetic trends, they’ve become all the rage on platforms like Pinterest, Twitter, and TikTok. Individuals vest themselves into communities dedicated to very specific and highly controlled styles. Dark Academia. Bimbocore. E-girl. Soft Girl. Cottage Core. The list goes on and on.

Every aesthetic trend has its own community, and within these communities, certain ideals and cultural elements are pushed. Some communities provide safe places for participants to express themselves, but with some, it’s not so safe and not-so-obviously insidious either.

We see no greater example of that than in the coquette aesthetic, which is all about being super-girly, super-feminine, and living your life (as a woman) in the most stereotypically feminine way possible. It’s all about pink bows, childish dressing, baking, and being as…



E.B. Johnson | NLPMP | Editor

NLPMP Coach | Writer & Content Creator | Sharing my knowedge with the world ⭐️