Monetize & Magnetize: Learn What It Takes to Be a Full Time Content Creator

My live workshop will give you the secrets you need to get started.

E.B. Johnson | NLPMP | Editor
5 min readFeb 2, 2024
Image licensed with Envato Elements

In the sprawling digital landscape, content creation is no longer just a hobby — it’s an opportunity to carve out a career, monetize your passion, and magnetize a following. Think about it: every notification you receive could be a testament to your creativity and an avenue for growth. The days when content was simply about filling space are long gone.

Today’s digital savants — bloggers, YouTubers, Instagram influencers, TikTok microinfluencers, and podcasters — are crafting narratives that don’t just occupy mind space; they inspire action, engagement, and loyalty.

But where do you get started in this constantly evolving space? Whether you’re a seasoned writer weaving together words, a small business owner sharing your passion, or a tech enthusiast geeking out on the latest gadgets — you can use this new digital landscape to turn your creative endeavors into a life of personal and financial freedom.

The Toolbox for Success

You are only as good as your tools.” While this adage may not hold for every aspect of life, the modern content creator knows that picking the right platforms makes all the difference. Are you using the power of social media analytics? Have you explored the world of collaborative workspaces like Trello or Asana? What about Canva or Adobe Spark for those eye-catching images?

A carpenter wouldn’t use a hammer to cut wood; similarly, digital creators must equip themselves with specialized tools tailored for their trade. Find and master platforms that resonate with your style and needs. The proper toolkit doesn’t just simplify your process — it amplifies your voice.

Engaging with Purpose

Creating isn’t just about broadcasting — it’s about conversing. Your audience is your compass, but how do you keep them engaged? It’s the age-old strategy but with a digital spin: know your audience, deliver value, and always keep it fresh. Are you starting your posts with compelling questions? How often do you go live and dive into the nitty-gritty of real conversations with your community?

Remember, engagement is a two-way street. When you listen as attentively as you speak, your content becomes more than just words and images; it becomes a live wire connecting you to your audience.

Trends: Ride the Wave or Create It?

As creators in the digital space, the dichotomy is clear — either ride the wave of trends or be audacious enough to set one. Have you noticed the tides? Virtual reality, live streaming, micro-blogging — each a behemoth that opened new avenues for creators brave enough to dive in.

To stay relevant, you must remain a student of the digital game. Keep an eye on what’s taking flight and what’s nosediving. Your next post could be a part of the noise or the clarion call that ushers in a new trend. Which will it be?

The Art of Storytelling

Let me tell you a story.” These six words have the power to quiet a noisy room, to make ears perk up. Why? Because stories captivate and resonate. How are you weaving the narrative of your brand? Is your authentic voice shining through your storytelling?

Perhaps it’s time to figure out your ‘why.’ The raw and genuine excitement for your craft should spill over into your narratives. It’s not just about selling a product; it’s about telling a tale that envelops hearts and minds.

Cashing in on Your Craft

The subject on every creator’s mind: monetization. But beyond the sponsored posts and the ad revenue, lies an ocean of possibilities. Have you considered a Patreon account, where your most dedicated fans can access exclusive content? Or the thrill of seeing your work immortalized in exclusive books and guides, or even merchandise?

Explore success stories like the Instagram influencer who turned a hashtag into a hallmark, or the YouTuber whose merchandise became as viral as their videos. Their roadmap? Diversification and the boldness to branch out. Monetization is more than a revenue stream; it’s validation — an audience affirming that what you create matters.

The Puzzle of Planning and Time Management

Content creation can be like a whirlwind romance — exciting but utterly consuming. How do you manage the whirlwind? Effective time management and content planning are the linchpins that can transform chaos into a cadence.

Consider your planning tools. Do they allow for spontaneity — a sudden flash of inspiration — and structure? Effective planning isn’t a ball and chain; it’s the rhythm section that keeps you grooving to the beat of productivity.

A Word to the Aspirants

Finally, to those teetering on the brink of diving into content creation — dive deep. The world doesn’t merely need more content — it craves content that is real, engaging, and thought-provoking. The journey of a thousand posts begins with a single word, and maybe that word is yours.

Transform your ideation into execution, remembering that every piece of content, every interaction, every forward step equates to growth in this field. “Don’t wait for the perfect moment,” they say. Well, in the world of content creation, every moment is ripe with potential — it’s what you make of it.

So, creators, chart your course through this rich tapestry of digital storytelling. With grit and wit, your passion will not only magnetize audiences but also unlock doors to a world where your creative potential knows no bounds. After all, isn’t it time your creativity started paying dividends?

“Your talent is your art. It is not about how many people like it, but how deeply it touches them.” — Unknown

Want to learn more? Join me on February 22nd @ 12PM ET for a free live workshop. I’ll teach you how to monetize your content, build your community, and find your space online. Spots limited! Sign up here.

I’m a writer, artist, coach, and podcaster with a penchant for fresh bread and an addiction to all things historical. To learn more about me, click here. To support my writing, please check out my Substack.

--

--